Wirral-based small businesses now have an ally when it comes to promoting themselves on the internet - Direct Services.
Search engine optimisation, search engine marketing, internet marketing and web design are all activities that can help a small business survive and thrive in the business environment of today. These are the areas of expertise normally outside the remit of many small business owners and sole traders due to either cost restraints or lack of knowledge.
This no longer needs to be the case thanks to Direct Services and the view that it is better to work with many small businesses and see them all succeed than work with a handful of large organisations and get locked into the corporate world of "win at all costs".
Based on the Wirral, Direct Services natural catchment-area is the Wirral peninsula, also covering Merseyside, Chester and North Wales. If you are based in one of these areas and would like to discuss how Internet Marketing, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) can help your business then please get in touch.
Email info@directservices247.co.uk
SEO - Search Engine Optimisation
So what is SEO (Search Engine Optimisation)?
Distilling SEO down we get to the point of identifying the key words and phrases that you, as a business, want to be associated with, then working on specific aspects to get your site placed highly in the search engine results pages for those keywords and key phrases when a person uses them in a web search.
SEM - Search Engine Marketing
Search Engine Marketing, or SEM, is commonly used to describe the broader process of promoting a website on the internet. This means that SEO is actually a part of Search Engine Marketing (SEM) activity though in an SEM campaign it would normally be used in conjunction with Pay Per Click (PPC) advertising, contextual advertising and copywriting.
Internet Marketing
Encompassing both SEM and SEO, Internet Marketing brings into play every facet of promoting a business online. With Internet Marketing not only are the specialised, technical needs of SEO and SEM addressed, but the broader aspects of Marketing - the four P's of Price, Product, Promotion and Place - are brought to the fore.
